TVI Player is a digital platform that allows the user free access to contents from the TVI portuguese channel network via live-streaming and on demand.

The TVI Player brand identity reflects the network's own identity and contents, with a friendly and playful approach based on simple geometric shapes and colors that gives the user an intuitive and emotional experience. 

The triangle is the most representative geometric piece, making an analogy to the action of "play". The deconstruction of the elements that form the word "player" results in an abstract graphic universe, which can support any kind of TV content.

@Mola Ativism